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How Laurel Leverages AI to Transform Architectural and Design Workflows hero

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How Laurel Leverages AI to Transform Architectural and Design Workflows

Case Study
Architecture  ·  3 min read

Laurel is redefining how architects, interior designers, and product creators approach their work, embedding generative AI into existing creative workflows without sacrificing a studio's unique vision.

Organization
Laurel
Sector
AI training for architecture and design
Location
Spain
On Floyo
The platform their programs run on


Tailored training, real-world impact

What sets Laurel apart is a focus on practical, results-oriented training. They begin by studying each studio's methods, whether that is sketching, physical models, or 3D rendering.

From there, they develop custom workflows that complement and enhance the natural design process. Whether you need to turn a rough sketch into a photorealistic image or apply unique artistic styles to an existing render, Laurel's programs show you exactly how to do it efficiently.




Why AI matters for creatives

By integrating AI into everyday tasks, designers can:

  1. Prototype faster. Quickly iterate on multiple design concepts.

  2. Maintain brand consistency. Train custom LoRA models that mirror a studio's preferred materials, forms, and artistic direction.

  3. Improve visual communication. Present ideas in fresh, visually engaging ways, ideal for client pitches and portfolio showcases.

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Powered by Floyo

Laurel's training leverages Floyo to provide a streamlined, intuitive user experience. Studios can start without procuring hardware or standing up an install. While AI is the engine, Laurel ensures you remain in control, using technology to amplify rather than replace your creative instincts.

Success across domains

Leading architecture and design studios, including Ramón Esteve, Cel-Ras, and Summum Studio, have adopted Laurel's methods to explore new forms, refine branding, and elevate visual storytelling. From architecture and interiors to furniture and product design, Laurel's impact resonates in improved workflows and standout creative results.

Get started with Laurel

For studios aiming to unlock the full potential of AI-driven architectural design, Laurel offers a clear path. Their courses demystify complex tools, helping teams gain the confidence and know-how to innovate faster while staying true to their core aesthetic.

Visit the Laurel team on Instagram, LinkedIn, and at laurelvisuals.com.

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Laurel is redefining how architects, interior designers, and product creators approach their work through AI-driven solutions. Laurel seamlessly embeds generative AI into existing creative workflows without sacrificing a studio's unique vision.