EdgeRunner AI is an innovative startup at the forefront of artificial intelligence. As the company matured, its brand did not keep pace. They needed an identity that matched the sophistication and professionalism of a later-stage company, and that reflected the cutting-edge technology they were actually shipping.

Rather than commission the work through a traditional pipeline, they built it with AI.

Reimagining the identity

Drawing inspiration from their layered AI tech stack and the "ER" acronym, EdgeRunner used AI to reimagine their logo. The result is a sleek, modern identity that embodies their innovative ethos, arrived at through iteration rather than a handful of presented options.

A site built to match the product

The new website is visually striking and technically advanced, designed to convey sophistication and high performance, and structured to showcase their products rather than describe them. The visual system running through it was generated rather than licensed, which meant every asset was made for this brand specifically.

AI-driven visuals and commercials

To bring the vision to life, EdgeRunner produced bespoke AI-generated motion graphics, videos, and stock visuals, integrated across the website and their marketing materials to reinforce the cutting-edge narrative.

The work extends past the site. EdgeRunner has produced realistic, AI-enhanced commercials that Fox News covered in an editorial segment, putting generative video into broadcast advertising rather than leaving it in the concepting stage. Getting a newsroom to treat the advertising itself as the story is a different bar than getting a spot on air.

Running on Floyo meant the team could work across open source models and workflows without provisioning hardware or standing up an install, and could iterate on look and motion at a pace a conventional production schedule would not allow.

The impact

The new branding and website is transforming how EdgeRunner AI is perceived. Their bold, modern identity now reflects the technological excellence of their products, positioning them as a leader in their field and aligning with the expectations of later-stage stakeholders.

The commercials make the same argument externally: a company building AI, using AI to tell people about it, at a standard that earned coverage rather than just airtime.

Produced in collaboration with the Floyo team.